In this series on author newsletters, we’ve covered quite a bit of ground. If you go back to episode #4 of the Kidlit Marketing Made Easy(er) podcast, you’ll see that…
In the last episode of Kidlit Marketing Made Easy(er), we looked at best practices of creating an opt-in for your author newsletter. We now know why it’s important to be…
The world is a busy place in which we’re constantly bombarded by text messages, voice messages, phone calls, social media notifications and emails. There’s only so much stimulation a nervous…
Every time I work with a children’s author on setting up their author newsletter, I get asked the question: how often should I send out my newsletter? Well, there’s no…
In Kidlit Marketing Made Easy(er)’s last podcast episode we covered what to talk about in your author newsletter. Today, we’re going to look at how to talk about what you…
I’m sure you’ve read newsletters you really didn’t enjoy, either because they were sales-y or felt intrusive, and you may be thinking that all newsletters are like that. Here’s the…
In episode #4 of Kidlit Marketing Made Easy(er), we flew over author newsletter land and got a bird’s eye view of what starting an author newsletter looks like. It looked…
Something I hear often is how much authors hate marketing. In fact, in an email conversation this week, one of my editing clients signed off with the comment – and…
In podcast episode #2 of Kidlit Marketing Made Easy(er), we looked at the concept of your target audience who, for a children’s or young adult author, is made up of…
If you reduce marketing to its simplest form, it’s nothing more than connecting with people who like the same things you do. And the most important word in that sentence…
